Research
The Economics of Attention
What slow looking asks of the contemporary art market.
5 Jun 2026 · Fardokht Gorouhi · Paris, 2026 · 1 min read
If attention is the scarce resource of our moment, what does it mean to sell work that demands more of it, not less?
The problem
Markets reward images that read instantly. Yet the most rewarding work resists the glance — a tension between value and visibility.
A proposal
We argue for sales contexts — viewing rooms, slow previews — designed around duration rather than the impulse buy.
To sell slow work, you must first sell slow looking.